AppFollow is a hosted platform for app reputation and ASO (app store optimization, the work of making an app rank higher in app store search and convert more store visitors into installs). It gathers reviews and ratings from Google Play, the App Store, the Mac App Store, Microsoft Store, Samsung Galaxy Store, Huawei AppGallery, Trustpilot and Steam into one inbox.
For reviews, AI workflows reply in the brand's voice and in any language, tag reviews by topic, report spam and track sentiment; data flows to Slack, Zendesk, Tableau, webhooks and more than 20 other services, and an MCP server gives AI assistants such as Claude access to it. For ASO, it shows which keywords an app ranks for, compares keyword popularity and difficulty, follows rankings by country, suggests new keywords with AI and, with a connected store account, shows which keywords bring search downloads. Competitor and top-chart tracking are also included.
AppFollow is sold as a subscription, with plans from free to enterprise and a 10-day free trial.