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Instagram

A social network owned by Meta for photos and short videos: a business posts there so that followers and new users see its product.

What Instagram is

Written from its maker's own pages, read on 28 October 2026.

Instagram is a social app from Meta for sharing photos and videos; the company says it helps more than 1 billion people create and share. People follow accounts, and creators and businesses use it to reach new audiences.

Its main formats are posts, Stories and Reels. Reels are short videos made of several clips, edited in the app with text, AR filters (augmented-reality effects laid over the camera image) and audio from the Instagram music library or the user's own voice. With Remix, a user records a video next to someone else's reel. People find content through search and explore and the Reels tab, send reels to friends, and talk in direct messages (DMs). For businesses, Instagram offers business accounts, ads, boosted posts (paying to show an existing post to more people), Instagram Shopping, branded content and creator collaborations. The Instagram for Business site now lives on Meta for Business.

The app is free to use and to post on. Ads and boosted posts are paid.

Made by
Meta
Price
Free to post (read 28 October 2026)
Free plan
free

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
Jenni AISecond short-video channel, used with the same creator accounts and to find influencers to sponsor. ReelsBTMTPost, 19 December 2025: Small AI, Big Returns: How a Nine-Person Team Turned an Overlooked Writing Tool Into a $10 Million Business
GlowUpCreators on Instagram, paid with equity instead of cash, promoted the app, as aidevcases reports.BAI Dev Cases: From ~10 Failed Apps to GlowUp (published 27 June 2026, figures checked 15 August 2026)
3AK Track & FieldThe founders' own accounts, about 150,000 followers, where race reels with the app's name on screen bring most customers. ReelsBRork blog, 9 March 2026: Two college athletes are making $19K/mo with an app they built in Rork
DraftlyMain customer channel: the brand account passed 30,000 followers and one creator's share sent about 170,000 visits.BDodo Payments case study, 31 May 2026: How Draftly went from zero paying customers to $25K MRR with Dodo Payments
Cal AIMain channel with TikTok: paid influencers post joint videos with the app's account.influencer fees on TikTok and Instagram together: mid six figures (US$) in one monthCLatka interview with Zach Yadegari, May 2025: How Cal AI hit $35M ARR and 20,000 daily downloads in under a year
Formula BotSecond video platform on which the creators posted about the site.CStarter Story, 21 March 2023: I Turned My Side Project into A $26K/Month SaaS Tool, interview with David Bressler
PDF.aiMain video channel: a full-time creator posts daily videos, and the founder says it performs ten times better than TikTok. daily short videossince 2023CA public page outside the story's source list
PostizShort daily videos from several pages, each with a comment call to action.CNevo David on X, 7 September 2026: I make $2.2m ARR, and this is how I sell SaaS with ChatGPT Astra
Faceless.videoThe service posts finished videos to the customer's connected Instagram account on a schedule.CFaceless.video home page, about page, MCP connection page and terms of use, read 12 October 2026
Revid.aiPlatform the product posts and schedules Reels to. official publishing integrationCRevid: About page and key facts, last updated 12 October 2026
CastmagicWhere the growth founder searched hashtags for creators, who were then paid per thousand views or signed as affiliates.CStarter Story, 22 June 2024: They Make $1.4M/Year With AI, video interview with the three founders
CreativeClawCompany account linked from the site footer.CCreativeClaw home page, read 13 October 2026
VerbiSecond short-video channel: the same slideshows and creator videos, on three accounts per phone.CPedro Machado on X: profile and timeline, read 13 October 2026
SoundBoost.aiOne of three networks where the release was announced in February 2024; more than 20,000 views in four days.CBerkan Cesur's X timeline, September 2021 to October 2026
Glossa.liveCompany account linked from the site footer.CGlossa.live home page, read 13 October 2026
TrackAICompany account linked from the website; its content was not read.CTrackAI website: home page, questions and answers, blog, terms and privacy policy, read 13 October 2026, with the archived copy of 19 November 2025
fastwrite.ioMarketing channel; the homepage points students to its posts.Cfastwrite.io homepage, German, read 14 October 2026
Visualizee.aiCompany account linked from the home page.CVisualizee home page, read 14 October 2026
The Influencer AIThe company has an Instagram account, linked from its site.CThe Influencer AI home page, October 2026
AppAlchemyInfluencer posts on Instagram brought customers after Reddit.CDiego Roshardt on X, 14 June 2025: $17k MRR with no audience
NotisShort videos, such as a reel on ADHD, dopamine and outsourcing work.CNotis changelog, August 2025 to August 2026
Dalea AIThe founder left X for short-form video because his buyers are on Instagram and TikTok; it was his one acquisition channel in April 2026. short-form videosCBruno Kalil on X, 14 April 2026: Week 3 of growing a global SaaS from Brazil (@trysagaai)
JungleSecond short-video channel for the paid student creators, next to TikTok.CThe Pitch, season 13 episode 9, 7 May 2025: Jungle: Your AI Study Coach
CoconoteSecond channel for the creators' short videos; some of its viral videos were aimed at students' parents. ReelsCSub Club podcast, 18 March 2026: Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years, Brett Bauman and Zack Hargett, Coconote
Wrestle AIThe developer sends users with problems to the app's Instagram account for support.CWrestle AI on the US App Store, read 16 October 2026
Imagined with AIShort videos of dogs; the first viral Reel reached 30,000 views in hours.since October 2022CStarter Story, 29 January 2023: Our AI Image Generator Made $10K In Just 6 Weeks
RosebudCompany account linked from the site footer.CRosebud home page, read 23 October 2026
MonAiCarries the creator partner's Spanish-language story videos, the channel the founder credits for the growth since late 2024. company account monai_app; the creator partner's own channelsCPonicorn directory entry: MonAi, $12k MRR, unverified, August 2026
CalBuddyThe app's own Instagram account, calbuddyai, linked from the website; the influencer partners post there.CA public page outside the story's source list
ToneAdaptShort videos of the product, posted by the founder with his own face.CStarter Story episode page, 14 June 2026: The First App I Ever Built Makes $25K/Month, with transcript
Sprout - AI Job SearchSecond main channel for the creators' short videos.CStarter Story, 20 May 2026: My Two Apps Make $150K/Month Each (video with transcript, host Pat Walls)
MausBotNamed by the founders as a marketing channel.CTrustMRR: MausBot, markdown profile (data as of 25 October 2026)
Glamour: Color Analysis & Glow UpChannel from which the app's release notes say its new users arrive.CApp Store page: Glamour:Color Analysis&Glow Up, US storefront
Boxer AINamed by the seller as a marketing channel.Cwhatsthe.app listing: Boxer AI, read 25 October 2026
IndilingoOne of the company's social channels for posts and short videos.CIndilingo careers page, read 25 October 2026
DecorAIMarketing channel listed by the founder on TrustMRR; results not stated.CTrustMRR profile of DecorAI, read 25 October 2026 (revenue last synced 25 October 2026)
CopyCopterThe buyer opened new accounts for the product and posted video content every day for six months.CAcquire.com blog, 11 March 2025: How Sanjana Grew CopyCopter 30x in Less Than a Year
MyFutureSelfFree posts that brought the first users, later creators' daily posts about the app.CStarter Story, 20 March 2026: I Grew This Mobile App to Over $12K/Month (interview with Giancarlo Sarti)
ReziSocial channel listed by the founder on Starter Story.CStarter Story, 8 August 2024: I Created The Best Resume Builder In The World ($2.5M/Year)
Sway AIWhere the founder built an audience and sold manual dating-profile reviews before the app existed.CThe Superwall Podcast, 6 May 2026: Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Goodie AINamed by the founder as one of the app's marketing channels.CTrustMRR profile: Goodie AI (markdown version), revenue synced 27 October 2026
Harmar AIThe founder's Armenian AI posts on Instagram built the audience that asked for the product.CAbout Harmar, read 26 October 2026
ChariotA marketing channel named on the TrustMRR profile; the site links its Instagram account.CTrustMRR markdown profile: Chariot AI, revenue last synced 26 October 2026
FluentlyShort-video platform in the founder's growth account; App Store reviews also mention Instagram ads. short-form videos ("IG" in the founder's post)CArrfounder: GetFluently Surpasses $5M ARR, 23 October 2025
AestyListed by the founder as a marketing channel; the site links to the aestyapp account.CTrustMRR: aesty, verified revenue profile
Memo AIOne of the platforms where affiliates post content that links to Memo.CMemo affiliate program page, read 27 October 2026
Ombra TattooListed by the seller as a marketing channel; the site links to the app's own Instagram account.CTrustMRR markdown profile: Ombra Tattoo, read 27 October 2026
GliglishVideos by people interested in AI brought traffic and made the site spread, the founder said.CSaaS Starter Stack: Gliglish Founder Interview, How Fabien launched a tool to learn languages with AI in 37 days and grew it to $8K MRR
EconicThe only marketing channel listed on the company's TrustMRR profile.CTrustMRR: Econic, verified revenue profile (markdown), read 27 October 2026
VisioChannel for the paid university-student ambassador program and the app's own account.CVisio Ambassador Program: Get Paid to Create Content

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

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