Forbes LAB is the branded content unit of Forbes Portugal, the Portuguese edition of Forbes. Branded content, also called sponsored content, is material that a brand pays for and helps shape, published by a media outlet and labeled as sponsored. Forbes Portugal is published by Media Nove under a license agreement with Forbes IP (HK) Limited, which owns the FORBES brand.
Forbes LAB produces content for brands in several formats: in-depth articles, long video reports, business podcasts, executive conferences and data infographics. The pieces appear in the Forbes LAB section of forbespt.com, signed Forbes Lab and marked Conteúdo Patrocinado (sponsored content). Recurring formats include the interview series Conversas sem Guião and conference sessions such as The Blueprint by Forbes Lab. The stated audience is business decision makers, opinion leaders and B2B companies, that is, companies that sell to other companies.
It is a paid media service, not a software tool. Prices are not published; brands contact the commercial team by email.