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Google AI Mode

The generative AI search mode of Google Search, powered by Gemini: it answers a question in its own words with links to the web pages it draws on.

What Google AI Mode is

Written from its maker's own pages, read on 28 October 2026.

Google AI Mode is a generative AI search experience inside Google Search, made by Google and powered by its Gemini models. Generative AI here means a model that writes a new answer in its own words instead of only listing pages. AI Mode answers questions in a conversation, with follow-up questions and links to web pages. A related feature, AI Overviews, shows a short AI summary with links above the normal results for some searches.

A person types, speaks, or uploads a photo; AI Mode reads the question with multimodal models (models that handle text, images and voice), organizes the information and writes an answer with links to supporting websites. Google says both features may use a technique it calls query fan-out: they run multiple related searches across subtopics and data sources and combine the results. A page can appear as a supporting link only if Google has indexed it and can show it with a snippet; there are no additional requirements.

AI Mode is free to use in Google Search. Google calls it experimental and warns that answers may contain mistakes.

Made by
Google
Price
Free to use in Google Search (read 28 October 2026)
Free plan
free

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
Rank PromptOne of six AI engines that receive the customers' prompts; the product reads each answer for brand mentions and cited sources. with AI Overviews; access method not statedCRank Prompt home page
AI PeekabooOne of the tracked AI surfaces; its conversational search answers are captured for each tracked prompt. captured from the search interfaceCAI Peekaboo help center: How we get the data (last reviewed 14 August 2026)
BrandAxisOne of six consumer AI interfaces that customers can choose for daily tracking of their prompts. consumer interface, scraped; extra model on paid plansCBrandAxis documentation: Which AI models we track

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

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