Microlaunch is a launch platform, a website where makers and startups publish a new product so that visitors can discover it, try it and give feedback. The site is run by Stimpack.
A maker submits a product, and Microlaunch features it in a 30-day launch campaign. Visitors rate the idea and the product, write reviews and roasts (honest critical feedback), and products compete on monthly and weekly leaderboards in business and consumer categories. The site also has a marketplace of deals for founders, hackathons and maker stories. A paid launch adds a chosen launch date, featured spots, boosts, SEO-optimized product pages and do-follow backlinks, which are links that search engines count when they rank the linked site. Makers can re-launch a product when they release a major new feature.
Microlaunch is a website used in the browser. Its Premium launch packs, Launch Pro and Launch Plus, are sold at a fixed price, and a paid expert review of the product's landing page is also offered.