Trustpilot is an online review platform from Trustpilot Inc.: consumers write public reviews of companies, and businesses use Trustpilot Business to collect, answer and display those reviews. Its business site counts over 400 million reviews, with over 200,000 new reviews written each day.
Each business has a public profile page with its reviews and its TrustScore, Trustpilot's score for the company. The business sends automated review invitations to its customers, through integrations with ecommerce, CRM and customer service software, or through QR codes at physical locations. It can reply to reviews, also with AI-assisted replies, and flag reviews; Trustpilot says it detected and removed 7.8 million fake reviews in 2025. TrustBox widgets show the TrustScore and selected reviews on the business's own website, and other tools turn reviews into images for social media and ads. Paid plans add product and location reviews, sentiment analysis and reports on how AI search engines see the brand.
A free plan allows 50 review invitations a month. Paid plans are subscriptions priced per website domain.