Ahrefs Web Analytics is web analytics software, a service that records how people reach and use a website, made by Ahrefs Pte. Ltd., the Singapore company behind the Ahrefs SEO tools. Ahrefs presents it as a simpler alternative to Google Analytics.
The site owner pastes a JavaScript snippet of about 2 KB into the page head or adds it through Google Tag Manager. The script sends each page view, link click and form submission, with the page address, referrer, browser user agent, language and screen size. Visitors appear in the dashboard within one minute. The service sets no cookies and does not store IP addresses: it counts unique visitors with a hash, a one-way function, of the IP address, the user agent and a random salt that is replaced every 24 hours, so one person cannot be followed from one day to the next. Other reports show funnels, custom events, UTM campaign tags, traffic from AI chatbots and Google Search Console keywords.
It is a hosted service. It is free for up to 1 million events a month for each project; larger sites buy an add-on.