Hyros is ad tracking and attribution software made by Hyros Inc. Attribution means deciding which ad, click or email gets credit for a sale. Ad platforms such as Meta and Google report their own numbers, and they miss sales that happen on another device or days later.
A business installs the Hyros tracking script on its website (or a one-click integration for Shopify, WooCommerce, Stripe, ClickFunnels, Kajabi, Calendly and others). Hyros reads the existing UTM tags, the labels in ad links that name the campaign. It recognizes each buyer across devices and sessions with email, cookies, click IDs and a device fingerprint, and joins the visits, leads and purchases into one customer journey. Reports then show sales, return on ad spend and lifetime value per ad. Hyros sends the sales that the platforms missed back to them, so their targeting algorithms learn from real buyers. An API and an MCP server give programs and AI assistants such as Claude access to the data.
Hyros is a hosted service with one plan and a custom monthly price that follows the revenue it tracks, quoted on a setup call.