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Unsplash

A large online library of photos and illustrations that are free to use, with an API that lets an application search the library and show the images.

What Unsplash is

Written from its maker's own pages, read on 28 October 2026.

Unsplash is an open collection of photos and illustrations contributed by photographers. Its developer page counts 9 million photos from over 432,000 photographers and almost 30,000 applications that use its API (an interface that another program calls over the internet).

The Unsplash API is a JSON API at api.unsplash.com; Unsplash runs its own website on it. An application can search photos by keyword, get a random photo filtered by search term, orientation or collection, list new photos and manage collections. Search uses tens of millions of tags from the community and image recognition. Official libraries exist for JavaScript, PHP, Ruby, iOS and Android. The application must embed the image addresses returned by the API directly (hotlinking), so that Unsplash can count views for the photographer, and it must credit the photographer and Unsplash. A new application starts in demo mode, limited to 50 requests per hour; after approval for production the limit is 1,000 requests per hour.

The images are free to use for most commercial and personal projects. Registering as a developer and using the API costs nothing; Unsplash+ is a separate paid subscription.

Made by
Unsplash
Price
Free: the images and the API cost nothing; Unsplash+ is a separate paid subscription (read 28 October 2026)
Free plan
free

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
NightCafePhoto search inside the image picker, so a new user finds a good photo to start from.since December 2019CIndie Hackers product timeline: NightCafe Creator, posts from November 2019 to April 2020
MakeLandingProvides the library of stock photos that users can place on their generated pages.CWayback Machine copy of makelanding.ai, 1 June 2023
FerndeskStock image search.CFerndesk Privacy Policy, effective 5 October 2026, last updated 12 October 2026

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

Used in the same businesses

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