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WhatsApp

A free messaging and calling app for phones and computers; businesses use it to write to customers directly, in groups, and for support.

What WhatsApp is

Written from its maker's own pages, read on 13 October 2026.

WhatsApp is a messaging and calling app made by WhatsApp LLC. It runs on phones, desktop computers and tablets, and in a web browser as WhatsApp Web. People send text and voice messages, stickers, GIFs and files, and make voice and video calls.

Personal messages and calls use end-to-end encryption: they are encrypted on the sender's device and decrypted only on the receiver's, so not even WhatsApp can read them. A group can hold up to 1,000 people on Android and iPhone; admins choose who can add and remove members, and members can send polls, create events and start group calls. For companies there are two products. The WhatsApp Business App is for small businesses that answer customers personally. The WhatsApp Business Platform gives medium and large businesses programmatic access, through an API, to send marketing, authentication, utility and service messages at scale.

The app is free to use, apart from mobile data charges. The Business Platform has its own price list.

Made by
WhatsApp LLC
Price
Free to use (read 13 October 2026)
Free plan
free

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
ChatbaseUsed in warm outbound sales: groups with visitors and signups who already know the brand.CSuperframeworks case study, 2026: Bootstrapped to $10M ARR, $1M in 117 Days From a Tweet to 16 Followers
PodsqueezeA hired salesperson in Latin America messaged staff of media companies directly to book demos, with few sales.CSmart Bear Live, episode 3, transcript
MagicSlidesSupport channel named on the Premium plan.CMagicSlides pricing page, read 13 October 2026
Glossa.liveContact channel on the home page for questions, next to email and Telegram.CGlossa.live home page, read 13 October 2026
fastwrite.ioCustomer support channel next to e-mail.Cfastwrite.io homepage, German, read 14 October 2026
Questgen and Supermeme.aiThe three Supermeme co-founders run the company from a WhatsApp group, mostly asynchronously.CSupermeme.ai Team page: Meet the Supermeme.ai Founders and Team
AgentaOSPremium support channel for 30 days after a set-up package.CAgentaOS pricing page and its markdown copy, read 23 October 2026
MyZiaSends Growth-plan customers visibility updates every 3 days, and the site links a WhatsApp number for contact.CMyZia pricing page, read 26 October 2026
AlchieGroup for Argent and Or subscribers to share tips, ask for features and reshare posts.CAlchie pricing page, Wayback Machine copies of 16 May 2026 and 11 June 2026
Language ConfidenceSupport channel offered to Enterprise API customers.CLanguage Confidence: API pricing

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

Used in the same businesses

Other tools in the stories above, with the number of stories that share both.

Other tools for the same job

Finding customers, with the number of stories that use each.

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