Fathom Analytics is a website analytics service made by Fathom, an independently owned Canadian company. Website analytics counts the visits to a site: where visitors come from, which pages they read and which actions they complete. Fathom presents itself as a privacy-focused alternative to Google Analytics.
A site owner adds one script tag to the head of each page. The script records pageviews anonymously, without cookies and without collecting or storing personal data, so no cookie consent banner is needed for analytics. Traffic from the EU is routed through European-owned infrastructure. The dashboard is a single page that shows visitors, referrers, pages and UTM campaigns (tags in links that name the ad or newsletter a visitor came from). Custom events, optionally with a money value, measure conversions such as sign-ups and purchases. Fathom also filters bots, sends email reports, keeps the full history while the customer subscribes, and offers an API.
Fathom is a hosted service sold by subscription, priced by the number of monthly pageviews across all sites, with a 7-day free trial.