Fourthwall is an e-commerce platform for creators and companies that sell custom products, memberships and digital goods from a branded online shop. The seller has no upfront costs: partners vetted by Fourthwall handle sourcing, samples, production and quality control.
The seller designs products from a catalog of hundreds of items, such as apparel, mugs and jewelry, with no minimum order. Fourthwall's manufacturing and fulfillment partners in the US, UK, EU and Australia make and ship each order, and the listed production cost is deducted from the price the seller sets. A shop builder with templates creates the website, and products can also be shown on YouTube, Instagram and TikTok. Fourthwall is the merchant of record, the legal seller in each sale, so it collects and remits sales tax, and it handles customer support. Checkout accepts cards, PayPal, Apple Pay, Google Pay and Amazon Pay.
It is a hosted service with a free plan and a paid Pro plan, plus per-sale fees: payment processing on card sales and a percentage on digital products and memberships.