ProfitWell Metrics is subscription analytics software made by Paddle, the company behind a Merchant of Record billing platform. Subscription analytics turns the payment records of a subscription business into revenue measures such as monthly recurring revenue (MRR, the revenue that repeats every month) and churn (the share of customers or revenue lost in a period).
A business connects its payments stack in one click: Stripe, Chargebee, Paddle and other billing tools. ProfitWell Metrics then loads the historical and current data into dashboards. Standard reports cover MRR, churn, upgrades and downgrades, customer lifetime value, active customers and revenue per customer. Customer health scores point to trial users who are ready to convert and to customers at risk of churning. Benchmarks compare a business with 30,000 subscription and SaaS companies, and segmentation drills into cohorts and pricing plans. An API and native integrations send the metrics to a CRM or a marketing automation tool.
It is a hosted web service and it is free. Paddle sells its billing and payments platform separately.