Awin is an affiliate network run by Awin AG, part of Awin Group. Affiliate marketing is a model in which a brand (the advertiser) pays a commission to an independent partner (the publisher, or affiliate) for each sale that comes through the partner's link. Awin connects more than 30,000 brands with more than one million approved partners, such as editorial and media sites, content creators and technology partners, across 14 countries.
A publisher joins Awin, finds brands in the Advertiser Directory and applies to their programs. It then places Awin tracked links in its content. When a reader clicks a link and buys, Awin's tracking assigns the sale to that publisher and records the commission, which appears in real-time reports. The advertiser sets the commission rate as a percentage of each sale. Awin also supplies a tool for marking advertising in content.
Awin is a hosted platform. Publishers join free, with no setup fees. Advertisers pay a monthly plan fee plus a tracking fee on each transaction, in addition to the commission they pay the partner.