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Loom

A screen recording and video messaging tool: a person records the screen and camera, then shares the video as a link that others watch, comment on and search later.

What Loom is

Written from its maker's own pages, read on 28 October 2026.

Loom is a screen recording and video messaging tool made by Loom, a company that Atlassian acquired. A person records the screen and the camera at the same time and shares the result as a link, so that others can watch it later instead of joining a meeting. This is called asynchronous communication.

Recording runs from a Chrome extension, a desktop app or a mobile app. After recording, an editor trims and stitches clips and adds backgrounds, text, arrows and boxes. Viewers react with emojis, add comments and tasks, and read transcripts and captions in more than 50 languages. Loom AI turns a recording into a written document, such as a standard operating procedure or a Jira ticket, and Record for agent captures the screen, clicks and URLs and packages them as a prompt for an AI agent. Videos can be embedded in Slack, Jira, Notion and hundreds of other tools, and privacy controls set who can watch each one.

Loom is a hosted service. The Starter plan is free with limits on the number and length of videos; paid plans are subscriptions per user, billed monthly or yearly.

Made by
Loom (Atlassian)
Price
Business plan: US$18 per user a month (monthly billing), or US$180 per user a year (yearly billing) (read 28 October 2026)
Free plan
yes, Starter plan: 25 videos per person, 5-minute recordings

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
My AskAIScreen recordings to share bugs, show new features and explain things to users.CStarter Story, 18 June 2024, interview with Mike Heap: I Built A $300K/Year AI Business For Less $50 Bucks
Vid.AIRecorded videos that the team uses in place of meetings.CX posts by Priyam Raj on the team, hiring and hosting: 28 January, 11 March, 8 July, 4 and 26 September and 1 October 2026
ColorBlissRecorded the ad video in which the founder shows and explains the product.since October 2023CBen Robertson's blog, 20 October 2023: ColorBliss - Month One Update

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

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