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Brevo

An email and SMS marketing platform: a business sends newsletters, automated campaigns and transactional emails such as receipts, and manages its contacts in a built-in CRM.

What Brevo is

Written from its maker's own pages, read on 28 October 2026.

Brevo is a customer engagement platform for email, SMS and WhatsApp messages. It was founded in 2012 by Armand Thiberge in India and France, and the companies of the Brevo group include Sendinblue SAS and Sendinblue, Inc.

It covers two kinds of email. Marketing campaigns go to a list of contacts: a drag-and-drop editor and templates build the email, segmentation selects the recipients by attributes, website activity and events, and marketing automation runs multi-step workflows that send a message when a contact does something. Transactional messages, such as a password reset or an order confirmation, go to one person at a time and are triggered by the business's own software through an SMTP relay (a mail server that accepts email from an application) or an API. Brevo also includes a CRM for sales pipelines, live chat and AI agents.

Brevo is a hosted service. It has a free plan; paid plans are monthly or yearly subscriptions priced by the number of emails sent each month.

Made by
Brevo (Sendinblue SAS group)
Price
From US$9 a month for the Starter plan, billed monthly (read 28 October 2026)
Free plan
yes, free plan

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
Formula BotSends the broadcast and transactional emails, including the automated emails that depend on what a user asked. named Sendinblue when the founder chose it in 2022since 2022CNo Code MBA, late 2022: Growing Excelformulabot to $30,000 in just 3 months
Tweet HunterEmail tool, listed in the founder's Starter Story tool list.CStarter Story, 18 May 2023: How we built a $3.5M ARR LinkedIn tool that will be acquired for $10M-$15M
JungleSent the marketing emails before SmashSend.replaced by SMASHSENDCJungle privacy policy, read 16 October 2026
LetterlyCollected e-mail sign-ups for the Android waiting list on the 2023 website.CLetterly home page, Wayback Machine copy of 23 November 2023
Harmar AISends the transactional email to customers.CHarmar privacy policy, effective May 2026

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

Used in the same businesses

Other tools in the stories above, with the number of stories that share both.

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